Creator Peta Sitcheff developed Momentum Mindset™ over the past six years following a successful twenty-five-year career as a sales professional in the competitive world of medical device sales.

Her experience with acute burnout in 2017 was her impetus for questioning traditional sales training methods and for developing a methodology more consistent with contemporary neuroscience findings relating to sustainable high performance.

My Beautiful Mess – living through burnout and rediscovering me, is Peta’s self-published memoir.  Many of its customer stories are the contextual backbone for each Momentum Mindset™ module. 

Today, Peta has her own sales coaching business and consultancy, specialising in; navigating at-risk customer relationships, building customer relationship capability within organisations, and developing market shifting commercial growth strategy.

A volunteer speaker with Beyond Blue, Peta is determined to improve workplace wellbeing, raise awareness of anxiety amongst professionals and minimise the risk of burnout. 

Peta’s lived experience and commitment to helping others at risk of burnout is the purpose and driving motivation behind Momentum Mindset™.

Today, she is based in Melbourne, and mother of Mr 17!